For decades, Pacific Islanders have been overlooked in conversations about business and innovation. Often lumped into broad demographic categories or left out of economic data entirely, they’ve had to build their own lanes from the ground up. But that’s changing. From the shores of Samoa to the streets of Auckland, Sydney, and Los Angeles, a new wave of Pacific Islander entrepreneurs is rising – and they’re not waiting for a seat at the table. They’re building their own.
A Culture Rooted in Hustle
Entrepreneurship isn’t new to Pacific Islanders. It’s part of the culture, family-run canteens, market stalls, artisans, farmers, tattoo artists, weavers. What’s changed is how far these businesses can now reach. With social media, e-commerce, and a strong sense of cultural pride, Islander entrepreneurs are launching brands that blend identity with innovation.
Take Auckland, for example. It’s home to popular Pacific-owned eateries like Tasu’s Takeout in Ōtāhuhu, which serves traditional island dishes. In Sydney, Pacific Way Supermarket—a Rotuman-owned business based in Glenquarie Town Centre – stocks island food, products, and staples you can’t find in mainstream stores. Overseas, in cities like Salt Lake City or Long Beach, you’ll find family-run businesses selling island-style BBQ, taro donuts, or handwoven crafts – but good luck trying to find them unless you’re already in the loop.
That’s the problem: Pacific businesses exist – they’re just hard to find.
Why Siuhuu Matters
That’s where Siuhuu comes in.
Siuhuu isn’t just a marketplace. It’s a movement to centralize and celebrate Pacific-owned businesses. Instead of digging through hashtags or hoping someone you follow shares a local gem, Siuhuu brings it all together in one platform – restaurants, fashion labels, artists, food vendors, business services, and more.
It’s built with cultural awareness and community at its core. Siuhuu understands that these aren’t just businesses – they’re extensions of family, language, and legacy. That’s why the platform doesn’t just list shops. It tells the stories behind them, connects entrepreneurs to each other, and makes it easier for customers to support Pacific brands with purpose.
A Digital Village for Pacific Entrepreneurs
Pacific entrepreneurs are often scattered across the globe, working in silos. Siuhuu changes that by acting as a digital village – creating space for creators, makers, and hustlers to be seen, supported, and celebrated. Whether you’re in Wellington or California, you can now discover and shop Pacific-owned with a few clicks.
The rise of Pacific Islander entrepreneurship is about more than just business – it’s about ownership, self-determination, and building intergenerational wealth. It’s about flipping the narrative from being underrepresented to being unmistakably visible.
Siuhuu is helping make that visibility possible. Not by changing the culture, but by making it easier for the world to find and support it.
If you’re a Pacific Islander entrepreneur and haven’t joined yet – now’s the time.
Siuhuu is free to join, and it’s built for you. Whether you’re selling handmade products, offering services, running a restaurant, managing accommodation, or renting out vehicles – you can list your business and start your online store today.
No fees to get started. No gatekeeping. Just your business, your way – amplified.
Sign up on siuhuu.com and be part of the movement that’s putting Pacific entrepreneurship on the map.
